Tag Archives: goals

We Take This Seriously…

1 Nov

Hello everyone,

A couple of days back; we launched our first photo campaign titled “We take this seriously”.  The idea came a while ago when Joel began to explain the concept of a photo advertising campaign.  This particular campaign would serve towards giving our band the professional image it deserves and it would also be a great feature to include in our website.

After an intense brainstorming session one Saturday, we came up with the ideas for the three photos we were going to take.  These photos would be accompanied by a short copy describing the concept creatively.  We then carried out a few meetings in order to get the details settled (what photographer, setting, wardrobe, props, etc…).  Once everything was settled, it was time to execute.

We met with Abdelitoh Troy; a young, Panamanian photographer who is quickly gaining recognition for his picture taking not only here in Panama, but internationally as well (he just won a scholarship to obtain his masters degree in Spain, how amazing is that!).  We didn’t really know what to expect.  We had heard great things about him and after our first meeting; we knew we had acquired a friend.

We decided on dates for the photo shoots and then booked the locations.  It was our job to prepare the sets as well according to the concepts we had decided on.  Joel took the responsibility of editing the pictures once they were given to us. It was a lot of work, but the end result definitely made it all worth it.  Below are the three pictures along with their copy…

At the Show

So what if they don’t want to listen? There are probably millions just like them, but among those millions there are thousands that do want to listen, and we’d have no problem playing our hearts out for them every night, because at the end of the day it’s quite clear…We take this seriously.

At the Office

We don’t like to call it our job, but then again, what else would you call the endless hours we devote to fueling our dream? Whether its producing tunes, working on designs or managing finances, at the end of the day its quite clear…We take this seriously.

At the Studio

Cramming into a room not big enough to fit the band is not exactly comforting, but when succeeding is the ultimate goal, comfort is not always an option. We do what it takes; even if that means sacrificing a few commodities here or there because at the end of the day it’s quite clear…We take this seriously.

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Long Distance Relationship (Part II)

20 Aug

Continued from “Long Distance Relationship (Part I)”

"PTY Beautiful Day!" by Andres E. Rivera

Implementation
Nothing is achieved solely on obtaining knowledge from reliable sources unless you apply what you learn. Implementing is taking control of your career on your own terms. The interesting part about engaging in this industry is that a lot of the stuff you read, however recent it may be, is probably outdated once you put the book down. I say interesting because this is an opportunity to analyze the current situation and tailor a plan that suits your needs. The most exciting part of this career consists on making plans and setting goals, only to watch these plans change in the face of new knowledge that is picked up. Every situation is unique and every decision is crucial.

Music
I leave this for last because it is the gasoline that fuels the fire I described above. Your music is like your birth certificate, without it, there is no record you ever existed. Our biggest accomplishment so far I believe is having finished writing all the songs for our first release. Although it might not seem like much, it is the only aspect of this career that truly fills your heart. It is the one intangible item that is yours to keep, and nobody can take that away from you. On its way via mail is the first contract we will ever sign as a band. That contract assures us that by January 7, 2011, we will be at New Noise Recording Studios in Baltimore, Maryland, recording our first ever professional grade release. Apart from feeling astonished by the idea of being there, and the impatience of waiting for that date to arrive, we see this as a challenge, given that 60% of the songs on that release we have never played together.

It will be interesting to see how the music we have managed to record throughout this time comes to life when we begin rehearsing again on May of this year. More exciting is the idea of playing live once again to our beloved Panamanian audience and seeing their reaction to our new material. So many things to look forward to while I sit on this desk, during my work shift here at Louisville…

Thank you for letting us share this excitement with you.

Recommended Readings:

• The Tour Book: How to Get Your Music on the Road, by Andy Reynolds
• The Indie Band Survival Guide: The Complete Manual for the Do-It-Yourself Musician, by Randy Chertkow and Jason Feehan
• Guerilla Music Marketing Handbook: 201 Self-Promotion Ideas for Songwriters, Musicians and Bands on a Budget, by Bob Baker
• This Business of Concert Promotion and Touring, by Ray Waddell, Rich Barnet, and Jake Berry
• Tour Smart: And Break the Band, by Martin Atkins”