A couple of days back; we launched our first photo campaign titled “We take this seriously”. The idea came a while ago when Joel began to explain the concept of a photo advertising campaign. This particular campaign would serve towards giving our band the professional image it deserves and it would also be a great feature to include in our website.
After an intense brainstorming session one Saturday, we came up with the ideas for the three photos we were going to take. These photos would be accompanied by a short copy describing the concept creatively. We then carried out a few meetings in order to get the details settled (what photographer, setting, wardrobe, props, etc…). Once everything was settled, it was time to execute.
We met with Abdelitoh Troy; a young, Panamanian photographer who is quickly gaining recognition for his picture taking not only here in Panama, but internationally as well (he just won a scholarship to obtain his masters degree in Spain, how amazing is that!). We didn’t really know what to expect. We had heard great things about him and after our first meeting; we knew we had acquired a friend.
We decided on dates for the photo shoots and then booked the locations. It was our job to prepare the sets as well according to the concepts we had decided on. Joel took the responsibility of editing the pictures once they were given to us. It was a lot of work, but the end result definitely made it all worth it. Below are the three pictures along with their copy…
At the Show
So what if they don’t want to listen? There are probably millions just like them, but among those millions there are thousands that do want to listen, and we’d have no problem playing our hearts out for them every night, because at the end of the day it’s quite clear…We take this seriously.
At the Office
We don’t like to call it our job, but then again, what else would you call the endless hours we devote to fueling our dream? Whether its producing tunes, working on designs or managing finances, at the end of the day its quite clear…We take this seriously.
At the Studio
Cramming into a room not big enough to fit the band is not exactly comforting, but when succeeding is the ultimate goal, comfort is not always an option. We do what it takes; even if that means sacrificing a few commodities here or there because at the end of the day it’s quite clear…We take this seriously.